Forge is the digital workspace for visual thinking. Creatives wanted a workspace to explore ideas that cluttered, overwhelming, or bogged down in the details. The app had to feel realistic and comfortable; it had to recreate the feeling of a design studio filled with paper, pencils, markers, and all the other tools of the trade. We helped the team develop a website aesthetic and digital branding that supports that same experience and need for designers. Our first phase of the engagement was to help define the user and customers journey that would inform the design process. In addition we developed the Forge App website, digital content and video for the app release.